Spinal Awareness Week 2015: Move Better – Live Better

It is coming to that time of year for the annual Chiropractic promotional event from the United Chiropractic Association titled: Spinal Awareness Week 2015 | Move Better – Live Better

Spinal Awareness Week runs 11 - 15 May in 2015 by the United Chiropractic Association

Official UCA Statement

Spinal Awareness Week is a national initiative from the United Chiropractic Association and will be held every May. The theme for this year’s Spinal Awareness Week 11th – 15th May is:
‘Move Better-Live Better’

Through Spinal Awareness Week we plan to educate and encourage people to introduce changes to their lifestyle that will allow them to Move Better and ultimately Live Better. Chiropractors acknowledge that the elderly population in the UK is increasing and through Chiropractic care and advice can not only improve the independence and quality of life of the elderly but also reduce the financial burden on an already stretched NHS. Chiropractors have much to offer this rapidly expanding demographic group, not the least of which is maintenance of spinal flexibility, improving posture and balance.

One of the leading causes of death in the elderly is falling, nearly one in three elderly adults falls every year with approximately 35% being hospitalised as a direct result of their fall. These tragedies could be prevented through proper postural corrections that have shown to improve balance.

During Spinal Awareness Week, UCA chiropractors will be offering health promotion and wellness advice for older adults seeking to maintain and improve mental and physical fitness. As you age, positive attitudes about lifestyle changes can vastly improve your quality of life. UCA Chiropractors will be giving screenings and health talks as well as offering advice on improving mobility, flexibility and fall prevention.

Our objective is to ‘Make Health Last’ and through chiropractic adjustments, exercise and diet advice, Chiropractors can have a huge effect on the health of not just our ageing population but everyone.

Source: taken from http://www.united-chiropractic.org/spinal-awareness-week/ 23 March 2015

Collection of Event Marketing Posters

Click on the slideshow below to see pictures of the posters used to promote the event in Chiropractors’ clinics and marketing channels.

Watch the Official Video

Click on the YouTube video below to see the beautifully created video highlighting staying strong as we age.

Day In The Life Of A Spine

The following video helps illustrate, in a funny and slightly exaggerated way, how you could be ‘abusing’ your natural spinal curves everyday without realizing it.

Simple things can have a positive or negative action on your health. Look in the mirror at your posture today. Do you see how you need to move to change your health? Yes, poor posture creates health problems.

The speaker in this video is US based chiropractor, C.J Mertz. The message C.J is trying to get across is:

Think about your daily actions and how this could be affecting your health.

His spine example had an increased neck and middle back curve, flat lower back curve, was mentally stressed and not exercising. Sound like someone you know? This is what Jack Lalanne health motivation message to the world was in the 1950’s already.

He mentioned subluxations at the end of the video. This a term many American chiropractors use to explain a movement problem between two vertebrae basically. You may have heard your UK chiropractor mention fixations or a spinal segmental unit dysfunction.

What your chiropractor is trying to explain is that your body is not moving properly. This is then having a knock on effect either on the bone, muscle or nerves.

So while you’re sitting reading this article take note if you are slumping, have a pain between your shoulder blades, have rounded shoulders, a flat lower back arch, or how far is your head out in front of your spine? These are all signs of bad posture.

You do not want these bad postures to become a daily routine. If you do then you are allowing your body to be, as Jeffrey Spencer Lance Armstrong’s chiropractor would say, not in an “energy efficient, strain free motion“.